How to increase CTR to 20% !!??!

Recently I have read very interesting article about arbitrage with Google Adsense and Google Adwords. The whole business is based on usage of both programs.

And simply you are winning if all your paid traffic gained from Adwords costs you less than what you get from Adsense.

You can try to play with this but there are some rules which can help you to be profitable.

- First, you shouldn't pay more than 5 cents for one Adwords click.
- Second rule is that you should achieve at least 10% CTR with your Adsense ads.

This second rule made me quite surprise. I really don't know anybody with such a big conversion. If you google a little bit you can find that on average publishers can make around 4-5%. With very good Adsense optimization maybe 7-8%. But in the article about arbitrage was written that it is highly recommended to be somewhere between 10% - 20% CTR to be profitable.

In this respect I welcome any tips how to improve CTR to this amazing number...

Start up for the blog.

I've started up my blogging experience more that 1 year ago. I run only one blog StockWeb hosted on free blogger domain blogspot. In the beginning I just wanted to try all functionality offered by Beta Blogger. Later on I learned how to optimize my blog in order to get more traffic.

Then I was discovering how to monetize blog with advertising programs and was playing with different ads format. As most of other bloggers I started with Google Adsense but later have tried also affiliate referral programs.

Now I created this blog Money and Web, to share my blogging experience with other bloggers and visitors. And to have it also as a kind of notepad to register interesting ads programs, tips and hacks for Beta Blogger or ways of SEO optimization.

Regards,