How to increase CTR to 20% !!??!

Recently I have read very interesting article about arbitrage with Google Adsense and Google Adwords. The whole business is based on usage of both programs.

And simply you are winning if all your paid traffic gained from Adwords costs you less than what you get from Adsense.

You can try to play with this but there are some rules which can help you to be profitable.

- First, you shouldn't pay more than 5 cents for one Adwords click.
- Second rule is that you should achieve at least 10% CTR with your Adsense ads.

This second rule made me quite surprise. I really don't know anybody with such a big conversion. If you google a little bit you can find that on average publishers can make around 4-5%. With very good Adsense optimization maybe 7-8%. But in the article about arbitrage was written that it is highly recommended to be somewhere between 10% - 20% CTR to be profitable.

In this respect I welcome any tips how to improve CTR to this amazing number...