How to increase CTR to 20% !!??!

Recently I have read very interesting article about arbitrage with Google Adsense and Google Adwords. The whole business is based on usage of both programs.

And simply you are winning if all your paid traffic gained from Adwords costs you less than what you get from Adsense.

You can try to play with this but there are some rules which can help you to be profitable.

- First, you shouldn't pay more than 5 cents for one Adwords click.
- Second rule is that you should achieve at least 10% CTR with your Adsense ads.

This second rule made me quite surprise. I really don't know anybody with such a big conversion. If you google a little bit you can find that on average publishers can make around 4-5%. With very good Adsense optimization maybe 7-8%. But in the article about arbitrage was written that it is highly recommended to be somewhere between 10% - 20% CTR to be profitable.

In this respect I welcome any tips how to improve CTR to this amazing number...

Blog Income Report - March

As I pointed out in previous post Forbes Blogs Business Network is gaining steam. And this is also reflected into the last earnings report for March. Here are the numbers:

Here are detailed statistics:
Google Adsense $250 ($193.17)
INO $182.1 ($375.53)
Forbes Blogs Network $11.5 ($9.11)
Direct sales $115 ($115)
Amazon Associates $0 ($0)

Total $558.6 ($692.81)

Forbes Financial Blogs Network.

It has been long since I joined Forbes Blogs Network. It is kind of partnership with Forbes that includes advertising program and also your posts will be hosted directly on Forbes page dedicated to blogs.

More details about network you can find HERE.

To be honest I was complaining about the network. As preliminary announced CPM rates were well behind reality. Also "Sold inventories" (percentage when ads are displayed) were somewhere around 20-30%.

But now I can see progress with sold inventories. Last 2 months It is close to 90%!!!.

That's why I am trying to highlight this program. If you have some experience with FBN I will be glad for any comments.

Blog Income Report - February

Last month I set goal $500 but this has been exceeded significantly. On total blog income reached $692. I didn't have time for posting but still earnings and traffic grew. Still most of the income comes from my one flagship blog. My plan is to extent blog earnings also to other blogs and not to be dependent only on one website.

As you can see nothing new in terms of income source. Still leading sources are INO and Google Adsense. In INO I had 2 referral sales and some commission from free stuff.

For next month I am putting target to stay above $500.

Here are detailed statistics:
Google Adsense $193.17 ($238.59)
INO $375.53 ($210.53)
Forbes Blogs Network $9.11 ($2.13)
Direct sales $115 ($154.7)
Amazon Associates $0 ($1.49)

Total $692.81 ($607.44)

Blog Income report - January.

Let's start with general evaluation. This has been the second best month ever. The best blog income month was July due to huge one time commission from referral sales through INO.
This time I see at both major money makers, Google Adsense and INO.

In January I have no new direct ads sales and one of 12 months paid subscriber has expired. Therefore if no new customer in February there will be decline in direct ads sales amount.

With results for January I am very pleased and surprised. Because I am actually out of office and posting very rarely compare to the average.

Let's make at least $500 in next month. This is a target for February.


Here are detailed statistics:
Google Adsense $238.59 ($189.12)
INO $210.53 ($152.85)
Forbes Blogs Network $2.13 ($3.47)
Direct sales $154.7 ($154.7)
Amazon Associates $1.49 ($1.62)

Total $607.44 ($501.76)